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#2 — Breaking the Static

This article reflects on the concept of imperfections and their role in shaping identity and authenticity, inspired by a personal story and the ancient Japanese art of Kintsugi. It argues that in brand-building, we should move away from rigid, static perfectionism, allowing community input and co-creation to shape and evolve the brand organically.

#branding#web3#builders
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#1 — Building Better Brands

"Building Better Brands" discusses the evolution of Web3 branding through reflection on past successes and challenges. It emphasizes the importance of combining action with reflection to build and improve brands over time. As pioneers in the Web3 space, FLOC* strives to lead the way, continuously innovating and shaping the Brand3 concept. This article underscores the mission to create lasting, community-driven brands in an evolving ecosystem, celebrating gradual progress and the potential for a

#branding#web3#wip

Bright 2023: The Year of Brand3

New Year, New Newsletter! Due to Twitter's closure of Revue (another disaster!), I have created Brand3 on Paragraph, the native Web3 newsletter.